Yeah that’s me, Markus Machado, wishing I was this “cooler self”, a slimmer, cooler me. With over 20 years of experience as a creative in marketing and advertising, I've had the pleasure of doing inspirational work with many creative teams, where strategic thinking and collaboration flourished. Along the way, I've had the opportunity to help shape brand identities and lead impactful campaigns for a diverse range of clients, consistently exceeding expectations and delivering tangible results.
At FMG Advertising, I focused on art direction and print design, contributing to the success of major campaigns. Similarly, my tenure at The Richards Group saw me playing a crucial role in elevating client branding and messaging online as well as in television. Each experience, including my time at RD/FOX Advertising and Lewis & Partners Advertising, has sharpened my skills in concept development, art direction, and design.
Freelancing as a Creative Director, Art Director, and Writer, I collaborated with and worked for a host of esteemed agencies and notable clients such as Saatchi & Saatchi and Honda.
With a B.A. in Art & Graphic Design from the California College of Arts and Crafts and proficiency in the Adobe Creative Suite, I am committed to crafting design solutions that resonate with client objectives and brand essence. I look forward to the opportunity to bring my passion, creativity, and expertise to your work.
My solution was a complete brand transformation, which included redesigning their logo. With a "royal crest," we reinforced the rebranding statement, aiming to shift from a discount image to a locally recognized upscale brand. I created a classic yet vibrant brand identity, emphasizing old-world values and the significance of love in everyday life. By repositioning the brand with the statement "Love Conquers All," St. Andrew Jewelers went from fourth to first in sales.
The outcome was remarkable: a nearly 270% increase in business within two years, accompanied by a highly successful television and online campaign with a record-breaking viewership retention rate of over 72%. Most importantly, the reinvented brand left customers feeling happy and proud.
